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Authority Labs Features

authority labs

Local Tracking – Do you have any clients who have a brick and mortar business, or do you have one yourself? If that’s the case AuthorityLabs allows you to track specifically in accordance with your country, zip code and city, so you can see exactly how your local listings match up against competitors.

Backlink Checker – Have you ever had a powerful backlink suddenly disappear? Believe it or not, you can’t rely on your backlinks and take them for granted. That’s why AuthorityLabs allows you to easily scan and search for backlinks, so you can know exactly your positioning, and if whether or not a new backlinking campaign is required for your best SEO results.

Keyword Grouping – Have you ever built a keyword list so large, that you had a mental spasm? Seriously, managing a large keyword list can be a nightmare, especially if the interface of whatever tool you’re using is lacking. 

Thankfully, AuthorityLabs allows you to seamlessly and effortlessly group your keywords into almost any segmentation plan that you have, so managing a keyword list of almost any size is now easy, and looks good in the process.

Rank Checking – This is the main meat and potatoes you’re probably after; the ability to check your rankings by keyword. AuthorityLabs allows you to easily and quickly determine where you stand by each individual keyword, so you can improve your content marketing and create easy to understand graphs and reports. These reports will make excellent “proofs” for your existing SEO clients, and can also be a beautiful way to attract new SEO clients.

Website Crawler – You probably have a secret suspicion that crawl errors totally brutalize your SEO rankings. Depending upon which SEO guru you listen you, you’ll probably have conflicting reports. One thing is for sure however, dead links don’t do you any good whatsoever. 

Being that the case, AuthorityLabs will fully crawl every page on your domain to seek out crawl errors, dead spots, and link rot that could negatively impact your ranking, and very reputation.

Competition Spying – Often times, knowing how your competition ranks is more important than how you rank. Think about it. Imagine if you knew exactly the weak spots in your competition’s SEO ranking, so you could easily “sneak in” and capitalize upon their flaws. 

If that sounds at all exciting, then consider using AuthorityLabs to synchronize your own SEO rankings with that of your competition, so you can see how to best exploit and dominate any weak points.

Scheduled Reporting – What good is SEO reporting if it takes you until next Tuesday to get and print the reports? Using AuthorityLabs you can schedule all of your reporting, so everything is ready for you the next time you’re logged into AuthorityLabs. You can also automate exporting so you have something to hand off to your employees or clients without breaking your back or getting frustrated.

Flexible Reporting Options – Would it feel good to simply allow your clients to login and check their own ranking data? Or maybe you’d prefer to export to a CSV so your team can create beautiful and unique graphical data? Either way, there’s plenty of flexible options so you can show your data off almost any way you want. 

Easily Share Ranking Reports – Imagine this scenario. Your SEO consulting firm is growing by leaps and bounds, and this newfound business allows you to hire 5 extra agents. This is going to cost you an additional arm and a leg right? Wrong. With AuthorityLabs, the scalability of the accounts is very impressive, so you can always add new accounts, share as much data as you want, or simply allow others to login to your own account, export data, and they’re off to the races.

Compare Ranking Over Time – What’s the biggest variable of consideration, when speaking in terms of SEO client retention? It’s data over time. How have you improved their data in the last 6 months? If you can prove this data, your clients will be much less likely to cancel their contact with you. 

That’s why AuthorityLabs makes it dead simple to view and analyze multiple keyword rankings over an interval of time that benefits you, and your client. So your clients will easily understand the outstanding value that you can provide to them, and their business.

Presenting Authority Labs

Authority Labs focuses almost entirely on tracking the search engine position of keywords. It’s a cloud-based solution that doesn’t require downloads or contract. This application promises to deliver accurate and reliable SEO tracking. The development team continually adds feature updates to Authority Labs and rolls them out automatically.

Authority Labs is intended for SEO specialists, website owners, and business owners who want automated daily tracking of their search engine rankings. It does not include other common SEO features, so users searching for an all-in-one experience would be better served elsewhere.


  • User-friendly interface
  • Advanced rank tracking tools
  • Supports desktop, mobile, local, and device tracking
  • Automatically generates daily reports
  • Tracks a wide range of search engine results data


  • The price adds up quickly for users with large keyword sets and many campaigns
  • API access is only available at the Enterprise plan level
  • The features entirely revolve around rank tracking and no other SEO metrics

Authority Labs Disadvantages

Competition – You probably realize by now that the quantity of keyword, SEO, and ranking tools has never been higher, and the amount of new services seemingly increases every single day. 

For that reason, this summary review is geared to help you find out whether AuthorityLabs is the right option for you, or if another service might be better.

No Free Forever Plan – AuthorityLabs does offer a 30-day trial so you can stress test their SEO ranking service, however it’s important to note that there is absolutely NO forever free account, so if you’re looking for a free SEO option AuthorityLabs might not be your first choice.

Relatively Expensive – AuthorityLabs might be best tailored for you if you’re serious about SEO, local tracking, or if you have existing clients. The cheapest plan that AuthorityLabs offers is $99 per month, though the list of features is quite impressive and you’ll learn more about the different plans later on in this summary review.

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