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What is BuzzSumo?

It’s a content marketing tool that helps businesses like you hit your KPIs quicker and easier.

BuzzSumo achieves this by assisting you in finding viral topic ideas, analyzing competitors, connecting with influencers, and more.


Why Use BuzzSumo?

  • Generate topic ideas for your next posts  BuzzSumo can help you look for topics that pique your audience’s interest by gathering popular content from influential publishers in your niche.
  • Stay up to date with the latest content strategies — Does your audience want to see more infographics, or do they prefer sticking with old-fashioned, text-based articles? With this tool, you’ll be able to make more informed decisions.
  • Look for influencers in your niche  Rather than building your own presence from scratch, you can leverage the online reach of popular influencers to gain exposure.
  • Determine what content works for your competitors  Another way to use BuzzSumo is to perform your own competitor surveillance.
  • Monitor for brand mentions — BuzzSumo is also useful for spotting false information regarding your brand and connecting with leads who express strong commercial intent.

BuzzSumo features

BuzzSumo offers many different features and tools to make your life easier as a content marketer.

It will speed up how you execute content campaigns along with their performance.

Let me explain.

Content discovery

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Coming up with topic ideas can be tough.

You sit there for hours typing something out, only to smash the backspace button afterward in frustration.

What if you could come up with endless content ideas and never have to experience that struggle again?

Enter the content discovery feature of BuzzSumo.

In a couple of clicks, you can find the most viral content in any niche within the past few hours or years.

Try it yourself for free. Simply type in any term and click the search button.

Results can be filtered by social platform, too. This allows marketers to discover what content is performing the best on each network, allowing them to refine their social strategies.

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Tailor your searches down to a science with operators and keywords, unlike other simplified tools on the market that don’t allow you to do this.

BuzzSumo doesn’t just analyze blog posts, either. It determines if video, audio, and other forms of content are doing well, giving you no shortage of ideas and format limitations.

Content curation

BuzzSumo doesn’t just help you find content ideas, it also assists the curation of content, too.

It does this by allowing you to set real-time alerts for competitors, keywords, or topics. You’ll be the first person to see new content being published for the freshest possible inspiration.

Users of BuzzSumo can share content directly through the web app or schedule it by connecting to Buffer.

Notifications can be made for when a specific author or publication releases content, as well. This is useful to keep an eye out for competitors or simply reading your favorite influencer’s posts.

Content insights

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BuzzSumo provides heaps of detailed analytics about content, keywords, and individual authors.

You can generate reports about specific topics to determine how much content was produced regarding that subject, how many social shares were made, and more.

This data can be used as benchmarks to determine how well your own content marketing efforts are working.

Additionally, BuzzSumo displays what networks and content formats are doing the best. Use this to add new types of content and platforms to your overall strategy.

It’s common for businesses to run campaigns full throttle without ever hitting the breaks to stop and check for oil leaks.

And by oil leaks, I mean lagging content, poor performing keywords, etc.

Are you guilty of this? Don’t worry if so.

All of the analytics that BuzzSumo will provide you with can transform the performance of your content marketing.

Competitive analysis

Some times you have to be a private detective and snoop on competitors in your market.

This allows you to identify new trends, opportunities, and ways to surpass them.

BuzzSumo can be used for exactly that.

Simply type in the URL to any competitor, and you will be able to sift through:

  • Their best performing content.
  • The number of social shares they generate.
  • Which networks they’re involved with the most.
  • What content format they produce the most often.
  • More!

After you’re done taking notes on a competitor, create an alert to get their latest content sent straight to your inbox.

Lastly, users of BuzzSumo can directly compare another website to their own for benchmarking and analysis.

If you’re in a competitive market like digital marketing or SaaS, this is a huge feature you won’t want to miss out on.

Competition is quickly rising and new companies are popping up like pimples.

If you don’t study them and find a way to differentiate yourself, your content will collect dust.

Brand monitoring

Obviously I’m kidding but stay with me.

BuzzSumo has an easy-to-use brand monitoring feature that keeps tabs on how customers are mentioning your company.

This is done by setting alerts for your brand name or content you’ve published. Every time someone mentions these things, you can instantly respond and gauge how your business is being talked about.

Similarly, alerts can be made for when new backlinks pointing towards your website and content.

You can quickly thank those websites via social media and share the piece of content as a token of appreciation. Who knows what kind of connections and relationships you can make thanks to this feature 

Influencer marketing

Last but not least is influencer marketing.

This industry has been on a steady rise for the past several years, and odds are you might use it as a marketing strategy yourself.

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This is why BuzzSumo includes influencer marketing and outreach tools, so you can connect with industry giants to scale your company.

Search for influencers based on keywords, topics, or other filters, and follow them on social media directly through the app.

Build lists and engage with these individuals without ever leaving the BuzzSumo dashboard while you’re at it.


BuzzSumo has created a tiered system for the number of users that can access an account according to each plan they offer. Here’s what that looks like:

  • Pro: 1-5 users
  • Plus: 10 users
  • Large: 15 users
  • Enterprise: Custom

As you’d imagine, the number of people with access to the data that can be extrapolated from BuzzSumo can make a major difference in the quality of content and how you plan your content calendar. Larger plans (Plus, Large and Enterprise) make it possible for more users to get involved in research for specific topics, a smart way to spread the load if you have aggressive content publishing goals.


Like most data analysis tools, BuzzSumo allows you to download data and reports and data in CSV, Excel or PDF format. This feature is valuable if you need to use Excel to perform any additional data comparisons or for reporting.

Is BuzzSumo free?

Yes, BuzzSumo does offer a free version of their software that allows you to find content inspiration, analyze competitors, and more.

However, it is slightly limited.

You won’t be able to change the filters or options beyond the default settings.

I still find it to be very useful, though.

If you’re interested in unlocking the full potential of this app, check out their pricing:


Here’s a breakdown of the plans they offer more in-depth:

  1. Pro – $79/month: Unlimited searches, five alerts, 5,000 mentions, one year of data, one to five users, 50 exports, five projects with 1,000 URLs, 10 trending feeds, content analysis reports, and domain reports.
  2. Plus – $139/month: Unlimited searches, 10 alerts, 10,000 mentions, question analyzer, one year of data, 10 users, 150 exports, 10 projects with 5,000 URLs, twenty trending feeds, content analysis reports, domain reports, and top author search.
  3. Large – $239/month: Unlimited searches, thirty alerts, 20,000 mentions, question analyzer, Facebook analyzer, two years of data, fifteen users, 200 exports, thirty projects with 10,000 URLs, fifty trending feeds, content analysis reports, domain reports, top author search, and advanced trending filters.
  4. Enterprise – $499+/month: Unlimited searches, over fifty alerts, 20,000 mentions, question analyzer, Facebook analyzer, five years of data, custom users, custom exports, custom projects, custom trending feeds, content analysis reports, domain reports, top author search, and advanced trending filters.

No matter your budget or goals, there is a pricing plan that is suitable for your business.

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