What Is Seller Legend?
In 2015, a group of Amazon MWS API developers created this software for Amazon business owners. It’s aimed to help owners effectively manage and analyze their Amazon Central Seller data from one place.
By 2016, the software went live after many months of testing by both the original team and outside testers. From then until now, the company has maintained the integrity of its product and steadily grown its clientele base. It continues to improve the product by adding features and upgrades.
Today, Seller Legend is a Seller analytics software that has received a lot of attention in recent years. Let’s unpack it so you can decide whether or not it’s right for you.
What Can I Expect When Using Seller Legend?
Seller Legend is known for its versatility and customizable features. You can expect a program that’s easy to use for longtime Amazon sellers, and there are helpful resources for first-time merchants.
Pros
- Customizable
- Useful for visualizing data
- Utilizes close to real-time data for accuracy
- Saves time through smart automation
- Customizable
- Useful for visualizing data
- Utilizes close to real-time data for accuracy
- Saves time through smart automation
Customizable
The Seller Legend software is easily customizable, making it a software that can be used by all different types of businesses. You can set your personal preferences and focus on the data that will benefit you the most.
Useful for visualizing data
If you are a visual learner, then this software will help you organize your data in a way that is helpful to you and your team. The overarching design is well-thought-out, full of color, and users can create detailed graphs, charts, and other visual displays of data.
Utilizes close to real-time data for accuracy
When it comes to marketing and sales, it is always important to build your strategies based on the most current data. Seller Legend utilizes the most recent data, making it feel like real-time. This allows you to stay ahead of the latest trends.
Saves time through smart automation
You can expect this software to save you time and energy on daily analytical tasks, especially those that are repetitive. The software allows for the automation of both reporting and management activities, helping you run your business more efficiently.
Cons
- New users may need time to adjust to the software
- Lacks some features due to Amazon restrictions
New users may need time to adjust to the software
If you have never used this software before, there may be a slight learning curve for you. But with practice, it is easy to advance your skills. You can also search for online videos and tutorials to help you progress.
Lacks some features due to Amazon restrictions
The creators of the software have noted that they excluded certain features in their overall layout, including both Review Tracking and Keyword Rankings. This is because they are Amazon TOS compliant and utilize Merchant Web Services Application Program Interface (MWS API).
Depending on your own experience with this product, you may discover other pros and cons besides those listed here.
Features of Seller Legend
There are many to be aware of, but after reading this Seller Legend review, we hope you will walk away with a detailed overview of the features:
- Dashboards
- Sales and Revenue Marketing
- Order Management
- Inventory Management
- Customer Management
- Product Management
- PPC Performance Tracking
Keep in mind that these features may work exceptionally well for one type of business and less so for another. As you learn about these features, keep your own business goals in mind.
Dashboards
The Seller Legend software comes with three different dashboards to help you manage your Seller Central data. These include:
- Marketplace dashboard
- Product dashboard
- Customer dashboard
Within each of these dashboards, you will have access to a variety of widgets. Many of the widgets available are there to address Key Performance Indicators (KPI). Understanding KPI’s through a platform such as Seller Legend will help your business determine new targets.
Marketplace Dashboard
On the marketplace dashboard, you can view your revenue, sales, and your estimated profit at once. You can see these metrics over various periods, rather than sifting through months or years of reporting on Seller Central.
You can also create sales history charts to visualize your data in terms of revenue v. costs. Within this, you can see how different operating costs compare to each other. The widgets found on the marketplace dashboard include:
- Customers Watch List Summary (Reasons & Counts For Marketplace)
- Relative Performance By Marketplace
- Customer Segmentation
- My Products
- My Accounts
- Inventory Restocking Alerts (All Products Within Marketplace)
- Account Valuation
- Repeating Vs. One-time Customers
- Promotions/Coupon Codes (All Products Within Marketplace)
- Returns By Disposition
- Top 10 Best Selling Products
Product Dashboard
If you use the product dashboard on Seller Legend, you can track important performance metrics. For each product that you sell, this includes:
- Returns
- Inventory
- Refund rates
- COGS
- Disposition
If you create a sales history chart on the product dashboard, you can see how different products behave over time and what their future profitability might look like. You can also see how the expenses related to the creation and marketing of these products play out. Like the marketplace dashboard, the product dashboard has several widgets that we find useful, including:
- % Refunds/ % Returns Rate (For Product)
- Cost Of Goods History By Date
- Inventory Restocking Alerts (For Product)
- Product Financial Attributes
- Promotions/ Coupon Codes (For Product)
- Product Listing Details (Linking To Product Listing Changes History)
- Average Customer Cross-Sell Rates (For Product)
- Customer Segmentation (For Product)
- Product Dimensional/ Volumetric Data
- Product Identifiers (Linking to BSR History Chart)
- Units Sold By Price Point Over Time Dimension
Customer Dashboard
Another feature that we want to highlight in this Seller Legend Review is the customer dashboard. With this dashboard, you can get an in-depth look at your customer’s buying behaviors and how they are interacting with your products. Also, you have access to the following widgets:
- Customer Free-format Notes
- Reasons Customer is Waitlisted
- Customer as Reseller Details
- Product Cross-Sell Per Customer
- Customized Data Capture
- Customer Lifetime Value
The three dashboards are important features of the Seller Legend software. They act as the main structural elements. But there are several other features we feel it’s important to discuss. Specifically, the following management tools that you’ll see in this software:
Sales and Revenue Monitoring
Look for trends and changes by viewing your sales and product performance as well as your revenue performance. You can sort it by various time increments and even form different reports based on things like SKU, Amazon Payout, brand, product group, and more.
Order Management
If you want to manger your orders, you can use this software to view past orders and pending orders in full detail. This includes things like coupon codes used and promotional discounts. You can easily view orders that were returned and their status.
Inventory Management and Forecasting
With this product, you can effectively manage your inventory. You can track how much you still have available and how much you are selling. It can also help you notice when it’s time to restock your inventory. You can shape it to your individual business needs.
Customer Management
Seller Legend gives you insight into your customers and their patterns of behavior when it comes to buying your products. Track important metrics like customer lifetime value, customer/product cross-sell, and more.
Product Management
With the software’s product management element, you can build useful statistics about your products, your stock position, and the Cost of Goods (COGS).
PPC Performance Tracking
Seller Legend also offers PPC performance tracking that can help you manage your ongoing campaigns and improve your digital marketing efforts.
What’s the Price of Seller Legend?
SellerLegend is built on a powerful and strong foundation and its expansion is continuous as it is ever growing.
First time users can also enjoy a 21-day trial free of charge. Thus, you can easily test the many features of SellerLegend for yourself and assess if it is well within your needs and wants.
A starter account is $49.99 per month, up to 2, 500 orders/mo, up to 300 SKUs, 1 year order history, sync unlimited central accounts, supports all NA, EU, AU, and JP stores.
An advanced account is $59.99 per month, up to 5, 000 orders/mo, up to 500 SKUs, 1.5 years order history, sync unlimited central accounts, supports all NA, EU, AU, and JP stores.
A professional account is $69.99 per month up to 15, 000 orders/mo, up to 1000 SKUs, 1.5 years order history, sync unlimited central accounts, supports all NA, EU, AU, and JP stores.
An enterprise account is $99.99 per month up to 50, 000 orders/mo, up to 10, 000 SKUs, 1.5 years order history, sync unlimited central accounts, supports all NA, EU, AU, and JP stores.
